Parks Associates: 77% of smart TVs owned by US broadband households are now connected to the internet
OTT Vs CTV: What You Need To Know as a Business Provider
What is Connected TV advertising | How CTV advertising works
How Connected TV Will Move the Ad Industry | Next TV
Smart TV versus CTV device: one leads in penetration, the other in usagenScreenMedia
Understanding CTV vs. OTT Streaming Ads - Carney
Connected TV, A case study of success since the pandemic - ReachMena | Digital Media
How Smart TV and CTV Platforms Measure Up at the End of 2021
Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples - Adelphic
Smart TV penetration is great, viewing time not so much!nScreenMedia
Smart TV usage lags connected TV devices, for now!nScreenMedia
FEP Connected TV : Keynes Digital
What is Connected TV - Orange142
What is Connected TV? - KeyMedia Solutions
Strategy Analytics: 30% Of UK Households Now Use Samsung's Tizen Smart TV Platform | Business Wire
Connected TV Market Update
Amazon leads in record Q4 for connected TV device sales | Fierce Video
CTV & OTT Advertising Guide: 5 Big Challenges Solved | Criteo
The State of Traditional TV: Updated With Q3 2020 Data - Marketing Charts
Everything You Need to Know About Connected TV Ads: How to Turn Viewers Into Customers
Smart TV versus CTV device: one leads in penetration, the other in usagenScreenMedia
OTT Vs CTV: What You Need To Know as a Business Provider
Connected TV Market Update
Connected TV works 'harder and smarter' for the ad dollar, new analysis finds | Fierce Pharma
Connected Television Boosts Dealers' Advertising Results | WardsAuto
